Google declared their intent in 2015 to overlook any website which isn’t mobile responsive by stating:
“Starting April 21st 2015, we will be expanding our use of mobile-friendly websites as a ranking signal.
This change will have a significant impact in our search results.”
You may be wondering what does this mean for your website? Why would Google warn us about this change (normally they just do things regardless)? And most importantly ..
How do you keep your website in Google’s good books?
Here’s the nutshell; Google now rewards mobile-friendly websites with better (mobile) search engine rankings starting as of 21st April 2015. Hence, if your website is not mobile-friendly, it will have already experienced a negative impact or drop in mobile rankings and traffic.
Right now, service based businesses with a mobile-friendly website receive more visitors and exposure within mobile search whereas those with older sites have to rely heavily on diminishing desktop-based traffic.
Should you listen to Google; the preferred search engine for your prospects?
What’s interesting is that Google bothered to let us know about this change in advance. This is not standard protocol ..
We believe the reason behind Google’s announcement was to encourage anyone who doesn’t already have a mobile-friendly website to follow suit as soon as possible! This message has also been coming for sometime. In fact, I’ve personally been advising my clients to transform their old site to a mobile responsive one ever since 2011.
But did you know?
The number of customer prospects viewing your website from their phone or tablet has skyrocketed since 2013 and mobile usage now accounts for over 60% of time spent online! It’s widely known that TWO THIRDS of your prospects will use a mobile device to check out your website and this figure is increasing all the time.
Here’s two mobile options:
1. Mobile version of your site (You own a desktop and mobile site)
Responsive Website Design This option is usually cheaper to design although be aware this essentially creates a ‘duplicate’ version of your website which Google never likes. Maintaining 2 sites is also time-consuming as you’ll need to keep updating the mobile version whenever you make changes to your desktop site.
Another potential problem is that mobile sites are not optimised for any future mobile device that may come out.
2. Responsive Website Design (One website which resizes itself and performs on all mobile devices)
Simply put, Google recommends this type of mobile website so this is the ultimate seal of approval.
The no.1 search engine prefers this set up because content that lives on one website (and one web address) and is much easier for users to share, interact with, and link to than content that lives on a separate mobile site. Responsive web design is also highly flexible and you only have to create and maintain one website.
Hence the winner: Responsive website design Responsive web design is approved by Google and provides a greater user-experience across many devices and screen sizes. It also makes managing your SEO (search engine optimisation) strategy far easier. For these reasons, responsive web design is the best option. Since April 2015, you’re Google rankings and traffic are both at risk IF you haven’t converted your website to mobile responsive. If you’re considering treating your business to a better performing website this year, Our 20-minute FREE website explorer session here can help provide some fresh ideas on how to get your business ahead on today’s web.